Your path to excellence starts here.
Agile Customer Research and Data-Driven Decision Making
Learn how to rapidly gather, analyze, and act on customer insights to create products that truly resonate.
About Course
What you will learn
ELEMENTS OF CUSTOMER RESEARCH
Guessing customer preferences? Might as well use a magic 8-ball. Learn to conduct research that uncovers exactly what customers want.
HYPOTHESIS FORMULATION
Think like a scientist. Understand null and alternative hypotheses and how they can sharpen your customer research.
CUSTOMER INSIGHT TECHNIQUES
What would you ask your ideal customer? Learn how to get the answers you need and create spot-on customer personas.
DATA-DRIVEN DECISIONS
Dive into confidence intervals, margins of error, and more. Master the statistics to start getting reliable, actionable insights.
USABILITY TESTING & MVP DESIGN
Prototype vs. MVP—do you know the difference? Get the secrets to effective A/B testing and customer experiments.
REAL-WORLD APPLICATION
Theory alone won't cut it. Build your customer research skills with hands-on exercises that mirror real-world scenarios.
Does any of this sound familiar to you?
INSIGHT OVERLOAD
Drowning in feedback with no clear direction? The data mountain feels more like a burden than a blessing. Let’s turn that data into actionable insights.
FEEDBACK TO FEATURE FUMBLE
Guessing at what features to build from customer feedback? It’s like throwing darts in the dark. We’ll help you hit the mark every time.
SILENT CUSTOMER SYNDROME
Getting customers to engage in meaningful research feels impossible? The silence is deafening. We’ll show you how to spark those crucial conversations.
AGILE ALIGNMENT ACHE
Struggling to fit customer research into Agile cycles? It’s clunky and frustrating. Let’s make it seamless and effective
PRIORITY PARALYSIS
Overwhelmed by too many critical insights? Deciding what to tackle first feels impossible. We’ll help you prioritize with confidence.
LOST IN TRANSLATION
Great insights, but by the time they’re actionable, they’ve lost their relevance. We’ll ensure your findings translate into timely actions.
IMPACT ILLUSION
Despite your efforts, customer feedback doesn’t seem to drive real improvements. Let’s break the cycle and start making a real impact.
Course Curriculum
-
1: Introduction
04:49 -
2: Resources and tools you will need
05:36 -
3: How to make the most out of this course
03:42 -
4: Who are your customers?
01:14 -
5: Importance of knowing your customers
06:27 -
6: Quantitative research
10:19 -
7: ACTIVITY: research for a new business idea
05:37 -
8: Segmentation: narrowing down your focus
06:32 -
9: Review your product vision
05:58 -
10: Section wrap-up
01:09